Formulas
You can use formulas to create new columns of data that do not already exist in a dataset. For example, you can create a formula to segment data, aggregate data, to convert the data type of a field (such as converting a string to a date), to aggregate data, to filter results, to calculate ratios, and much more. Once a formula is created and saved, it is available as a category on the Data panel (on the Edit Conditional Notification page) and as a column in the Filter dialog for the relevant dataset (available in an Analytics report by clicking Add Filters in the Filter panel).
You create formulas using the Formula Builder.
This section covers the following topics: